Summer is nearly over and vacation time is drawing to a close. 🚐
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what do yo think about this awesome concept ? let me know in the comment section.Would really appreciate your feedback on this. Put them down in the comments below⤵️⠀
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Concept by @meizzaluna_design
Last couple days I've been working on a SH logo concept for a company specialized in manufacturing all types of high quality heating devices for home or office. .
Let me know what you think about this? All comments are highly appreciated!
Which one do you like the most? 1 or 2?
Logo Concept. Yummy + culinary set.
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.✔️ Do you have any feedback? Please comment down below.
Just a post about something that inspired me to not only think empathetically, but realise that it also requires thoughtful execution.
Sure, we can all think about how to empathise and fill the shoes of our customers in the hope of better understanding them. But seriously though, rarely do we even come close to executing on a solution that directly reflects that understanding and put it into practice.
This symbol (shown in the post - not designed by me) represents a fantastic example of how empathy can be implemented by a brand as it answers to an identified problem 11% of their customers face.
So who’s it for? The symbol forms part of the new ‘Nervous Flyers’ program, launched by Richard Branson’s Virgin Australia airline.
It reflects an effort Virgin Australia have made to recognise anxious flyers and provide those customers with new service that creates a considered experience of several touch points to makes travelling by air, less stressful.
So should you make a flight booking and indicate you’re a nervous/anxious flyer, this symbol will not only be indicated on your boarding card, but staff will be on hand to extend extra attention throughout your journey, if needed.
Additionally, you receive personalised emails and text messages that offer pre-flight information, health and wellness exercises, a positive affirmation message the day before your flight and access to meditation on their in-flight entertainment system.
I find this an amazingly simple but effective offering to extend a human touch to a company’s brand experience. That humanity is what creates better connections with customers and builds greater trust… Something I’ll be talking about in tomorrow’s IGTV vid, that I can’t wait to share.
But let me know below in the comments what you think of this example by Virgin - or let me know of other examples you’ve seen or even your own efforts that meet the needs of customers with empathy 👇👇👇