When you accept an invitation to a Writer’s Retreat in order to work on this weird idea for a children’s book and you end up doing an ABC book using the odd nicknames you and your nephew give each other.
As window displays.
Because, write what you know, right?
When opening your business means "hanging out your shingle", there's no reason you can't hang your "shingle" from a repro (or actual) merchandise.
Silhouetted against the Colorado sky, this bike shop in Leadville is visible from a distance, easy to spot and inviting to passersby. Nice job, @cyclesoflifepb!
Nothing quite like soaring summer temps to inspire thoughts of winter holidays 😉
I’m hard at work on my next article for @Smart Retailer and would love to share some of your retail strategies for customer engagement BEYOND visual merchandising. Does your store have Spotify playlist available for customers? How do you handle food sampling in a way that’s both attractive and accessible (and not too messy!) How do you avoid falling into the “tons o’ cinnamon” trap when adding a special scent to your store (ah-choo 🤧)
Would love to share your successes—DM me with hi-res pix, anecdotes, you name it!
Mouthwatering. @christinetaylorcreative knocked it out of the proverbial park at @globalshopshow with their impeccably executed series of installations, highlighting decorative items as part of powerful monochromatic scenes.
On a crowded, visually “noisy” trade show floor, these stood out from a distance, creating a must-see imperative from aisles away. Bravo!
My latest article for @smartretailer—shout out to @carla.agostinelli,@speedprochicago, @littlethreads for the projects and processes highlighted.
Window graphics can make an enormous difference in your storefront’s impact. Consider your option and work closely with a professional to ensure the optimal solution for your business—and your pocketbook.
Next issue, we’ll look at some of the cool work being executed by @popdecocreative and @vetrinista__cordua, using—oh, no spoilers. You’ll just have to wait and see 😉
Let's call this what it is--a brain trust. A perfect storm of style, savvy and skills focused on the needs of retailers--coaching, listening, enhancing and, where needed, re-doing.
I'm talking about the combined expertise of @annemarieluthro, @seanettecorkill et moi.
All at @globalshopshow.
Ooh, did I just feel the Earth move? 😂😉 So much talent in one place! 😳
If this repost lacks the “before” and “after” pix, get thee to the account of @popdecocreative to see the simple, yet incredibly effective transformation of this storefront.
Goodbye, repetitive, redundant commercial branding.
Hello, creative framing device and brand enhancements.
I enjoyed learning about this Kansas City artist and sharing her work for an upcoming Smart Retailer magazine. All hail the Queen of Washi tape 👑
Who needs window display? Not simply stores . . . showrooms! If you’re looking to establish your brand, drive traffic (and drive sales) thoughtful and creative presentation of your goods and/or services is critical.
So much to enjoy in this installation—it ticks all the boxes. Variation in height, rule of three, color and texture. I’m eager to see what’s next as well!
Dinosaurs on Michigan Avenue? Can you dig it? (yes, another pun post. Sorrynotsorry)
I confess. I did a double take—an interactive pop up on Michigan Avenue? A non-retail, short-term space? Beautifully built out to reflect the Field Museum’s brand and mission?
What do posh coats and prosaic cardboard have in common? In the case of these latest Burberry windows, this pairing of extreme opposites works perfectly.
And, as you might imagine, I zeroed in on the details—Burberry-logo packing tape. Sure, regular packing tape would have been just fine but the extra attention to detail, the commitment to brand saturation and congruence . . . well, I might or might not have curtsied out of respect and appreciation for that extra step. 😉
Who says that artwork in a corporate workplace needs to be landscapes or inspirational posters?
At @wilsonsportinggoods headquarters in Chicago, the feature walls throughout the facility display art and design meant to impress the visitor (yes, it did) delight the eye (yes, that too) and inspire the employees (in going to assume that’s a big YES as well)
If you know me and you know design strategies that unfailingly bring a smile to my face, keep swiping. Bravo, #wilsonsportinggoods ! Thanks, @danaconnell and @columfashion for the tour!
How perfect is this?! Spotted: a pitch perfect "neck" form at @linksbyannette. When your design product is upcycled, reimagined bicycle chain, gears, etc you don't default to typical black velvet--noooo. This adapted leather bike seat is spot on!
Will I see you in Seattle? Join me on Tuesday am as I share pro tips on holiday decor—use what you learn for your Main Street, use it for your home. I guarantee you’ll look at Holiday trim a little differently as a result!
Me at the bar: "Do I have to draw to get a drink?"
"Hmm. But is that a drawing of Jonathan Van Ness over there?"
"Well, I can't top that. Pinot Grigio, please." @jvn, you are a little bit (ok, a lot) adored at this gathering of designers and window display folks 😘
Visual Merchandising Power Pairing. @gsdayla and @amandamsmith816 hatching all kinds of sales-driving strategies. Me, clutching my ROI pearls 😉😂 Jennifer, informative and inspiring presentation--thank you! @anki_saigal, you're a good sport and I hope you enjoyed the evening!
Theatrical set designers and prop people don’t fade away . . we just keep attending shows and taking delight in details.
On Sunday, I attended “Twilight Bowl” at @goodmantheatre and I smiled. And smiled. And wandered to the stage’s edge to peer more closely at some of the details. For example: pizza pricing handwritten on pizza cardboard circles. Repeated signage on front door re: legal age limit. A tear-off sheet for pet sitting services. Not shown, the exit door with oh-so-subtly mismatched touch-ups in gray paint. Well-intentioned but not quite right given fading and age of the original coat.
I was fortunate to receive excellent training at NU and I went on to ply my trade in regional theatre, later segueing to Window Display design for Marshall Field’s and Macy’s. The opportunity for (and importance of) those little details remained—what type of wine is on the dining table? What specific rose is used for that fragrance? What book is the imaginary resident of this bedroom/library reading? Would they really wear those shoes with that dress?
Whether you’re the audience member or a window shopper, those details matter. Or, at least, we’ve done our job if you don’t notice. No visible disconnects. No “huh”? moments. Utterly believable and as it should be. All the better to support the actors, ahem, merchandise 😉